Meta is testing two features that will further integrate Facebook and Instagram and allow users to switch between accounts on both platforms using a new profile switcher.
On Monday, Meta announced that the company has begun rolling out a new interface for Android, iOS, and the web to switch between Instagram and Facebook accounts.
— Meta Newsroom (@MetaNewsroom) September 26, 2022
Anyone using either app will be able to jump between their Facebook and Instagram profiles if they’ve linked those profiles through Meta’s centralized profile hub, the Accounts Center. After logging into one app, users can easily switch between Instagram and Facebook via the profile menu, where all linked accounts appear.
The new account switcher for Facebook and Instagram will show all the accounts and profiles a user has added to the Account Center. While Instagram has allowed users to switch between different profiles for years, the new system will also include Facebook profiles.
Meta is also introducing a redesigned login and login experience for Android and iOS. If a user is new to the company’s social media platforms, they can create one account and then use that account to create others. For those who already have both Facebook and Instagram accounts, it’s now possible to use credentials associated with one app to access the other — though users must first add them to the same Account Center.
Meta will notify users every time they use an existing account to create a new one, or when you add an account to the Account Center. In addition, security features such as two-factor authentication will still work to prevent someone from using a user’s Instagram credentials to access their Facebook account.
While these “changes are currently limited to Facebook and Instagram,” Meta notes that it “will continue to explore how to improve connected experiences across all of our technologies.”
The new features come after the company’s recent decline in revenue and user growth. Although Meta has been integrating its social media accounts for some time, TechCrunch suggests that the company may be well aware that its competitor, TikTok, is cutting into the time people spend on its own apps. Supporting multiple accounts and multiple logins across platforms can increase user engagement, making the company’s situation seem less dire at quarterly earnings.
There’s also the possibility that Meta wants its apps to be as interconnected as possible, so if regulators ever go through with threats to break up the company, it won’t be as easy as forcing it to sell Instagram or WhatsApp